Annual or Perennial: Drought, deer and heat tolerant. This variety offers a unique color that has never been seen in a Rudbeckia before and unique fully double flowers. Good border, container and cut flower plant. Attracts butterflies and hummingbirds. Bloom time: summer-fall. Bloom color: double, dark red with brown centers. Height: 18-24 inches. Width: 12-18 inches. Exposure: sun/part shade. Water: moderate. USDA Z5.