Perennial: First ever red Rudbeckia! Deer resistant. Easy to grow with a long bloom period. Great in mass plantings, in containers, in a border or as a cut flower. Attracts butterflies. Bloom time: summer-fall. Bloom color: shades of cherry red with dark eye. Height: 20-24". Width: 12-16". Exposure: sun. Water: moderate. USDA Z4.