Perennial Herb: Deciduous. Drought, deer & heat tolerant. Easy low maintenance plant for borders, pots, cut/dried flowers & meadows. Attracts butterflies, hummers, bees & birds. Blooms summer-fall with rose-red daisy-like flowers & deep red central cone. Size: 24-30" x 18-24". Exposure: sun. Water: moderate. USDA Z3-10. (E. paradoxa x E. purpurea) PPAF