Perennial Herb: Tolerates drought, heat, coast, deer, fire & poor soil. Somewhat gopher resistant. Has 2-4" brick red flower heads that mature to soft apricot summer-fall. Good for pots, borders, rock gardens & cut/dried flower. To use as a lawn, mow before it flowers. Attracts butterflies. Upright & clumping: 2-3' x 2'. Full sun. Water: mod/dry. USDA Z3-9.