Perennial Herb: Deciduous. Drought tolerant. Deer resistant. Has clean foliage, well-branching habit & non-fading vibrant flowers. Very floriferous w/black stems. Easy low maintenance plant for borders, containers, cut & dried flowers & meadows. Attracts butterflies, hummers, bees & birds. Blooms: summer-fall w/bt rosy red-orng & central cone. Size: 18-24" x 24". Exp.: sun. Water: mod. Z4. (syn. Echinacea 'Apecssior')