Perennial Herb: Deciduous. Drought, deer & heat tolerant. Easy low maintenance plant for borders, containers, cut & dried flowers & meadows. Attracts butterflies, hummingbirds, bees & birds. Blooms summer-fall with fragrant, bright magenta-pink daisy-like flowers and central cone that changes from green to golden-orange. Size: 24-30" x 18-24". Exposure: sun. Water: moderate. USDA Z3-10. USPP#17,172