Perennial Herb: Deciduous. Drought, deer & heat tolerant. Easy low maintenance plant for borders, pots, cut & dried flowers & meadows. Attracts butterflies, hummingbirds, bees & birds. Blooms summer-fall with large fragrant white daisy-like flowers & golden-orange central cone. Size: 24-40" x 18-24". Exposure: sun. Water: moderate. USDA Z3-10. PPAF